The Damage Sales Messages Do to Linkedin Groups – here’s what to do

July 8, 2010 · 6 comments

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I’m grateful to Sarah Arrow who runs a Linkedin group for Essex businesses, for alerting me to this problem, which I’m sure is of concern to many of you who use the Groups feature on Linkedin. Groups have become a very important feature of Linkedin with some real potential, but many are going astray.
Groups [...]

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14 Reasons Why People are Sharing Stuff Online (and why you should too)

June 25, 2010 · 2 comments

What is Sharing Online? Wherever you are on the internet, there are a myriad of sites and platforms which are all in essence a means of publishing material (or ‘content’) for other people to read, comment upon and share onward. Some of these platforms are illustrated in the Conversation Prism by Brian Solis and JESS3.
Why [...]

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Turn off Tweeting Via Linkedin – Screencast

20 June 2010

Do you find twitter updates swamping your linkedin homepage? Here’s how to turn them off.

Also if you’re a discerning twitter user and want to be more discriminating in how you update your linkedin status, the screencast also shows you how to change your twitter settings on linkedin.

You can also view this video on YouTube.
Read more [...]

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RSS – or how to read your favourite stuff in one place

19 June 2010

Remember this post where I talked about doing market research? In it I explain how to use the internet to find out what your clients, competitors, or just your favourite people are doing online, for free.
At the end of the post I mention briefly that you can manage this information using alerts, or preferably RSS, [...]

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Six types of people I’m Linkedin with

3 June 2010

I’ve got 49 pending Linkedin invitations in my inbox at the moment. I get a lot, partly because I have a lot of contacts on Linkedin (over 500). But I clearly don’t accept them all.

Matt Franklin (the architect in Shropshire who runs Ask The Architect) asked me tonight:
“@SuButcher Just been looking at Linkedin myself. What [...]

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Using Pull Marketing on Twitter (and how Push marketing won’t work)

31 May 2010
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You may have noticed from my last post that Linkedin is very like face-to-face networking in some ways. You’re not going to walk right up to a stranger and offer them your services (or shout at them for that matter). Instead you wait to be introduced. Polite.

Today I’m going to talk about Twitter, and in [...]

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Using Pull Marketing on Linkedin – don’t be Pushy!

27 May 2010
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Last time I defined Push and Pull Marketing in this way:
Push marketing is when the customer doesn’t want your product or service. Pull marketing is when the customer does want your product or service.
Now lets look at a couple of social tools. These tools put a greater number of people in touch with each other, [...]

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Pull Marketing – what it is and how to use it

26 May 2010
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Many people who don’t like networking on the internet won’t use it because they are concerned that it wastes their time.

If you want to make sure you don’t waste anyone’s time, and instead become a trusted contact of everyone you know, and get business out of online networking, then it is essential to learn about [...]

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Watch a new social tool take root – Woobius Eye

24 May 2010
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I first found out about Woobius, a startup company set up by architects and techies, at a be2camp event that, appropriately, I was attending via the internet. Now Woobius’ little multiplatform real-time-visual-chat application Woobius Eye has won the MEX 2010 award, just another step on a road to inevitable stardom.
So What’s a MEX Award?
Mex [...]

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Stop tweeting on Linkedin – should I give an ultimatum?

11 May 2010

Since my three posts on how to use Linkedin properly I’ve been thinking about what I should do. Should I put my money where my mouth is?

Earlier this year Linkedin and Twitter confirmed they had enabled Twitter-Linkedin integration. This is how it works. When you connect your linkedin account to your twitter account, you can [...]

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