It has been interesting to see the discussions about the big Twitter-to-Linkedin switch off over the last few days since the announcements on Friday. I see the decision, whoever was behind it, to be great for users of each platform.
There are a couple of reasons why this change is good for twitter users:
- If you were bothering people with your Tweets on LinkedIn, they could click the ‘hide’ button to get rid of them. And every other one of your updates… So it was hugely damaging for tweeters. I made a couple of videos about this.
- Tweeting to LinkedIn when you weren’t properly present there (which many weren’t) made it a broadcast, not an opportunity for conversation. Reply to one of these tweets and receive… Silence. This is even more damaging for tweeters.
Take these with the cultural, language and terminology differences and people were doing more harm than good. LinkedIn is a so much better platform without it; now all we need is for them to improve their API.
So Linkedin users benefit too. Conversation on Linkedin is already recovering – you may note that people are beginning to use their home feed again.
Remember that Linkedin is NOT Twitter, and be present there when it makes sense to do so. Horses for Courses!
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