From the category archives:

Engaging

Doing Marketing in a Digital World by @allisterf at @CapitalCardiff

29 February 2012

Here’s a great presentation by Allister Frost, head of Digital Marketing Strategy at Microsoft. The presentation was given today at the Capital Cardiff Conference which was run by Cardiff Council alongside South Wales Chamber of Commerce. I hope he comes over to East Anglia soon. Capital Cardiff Keynote – 29 Feb 2012 View more presentations [...]

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Should you use a photo of yourself on Social Media? Here are my reasons

11 May 2011

Wherever I’m on social media as a person I use the same picture, a photograph of me, taken by my husband on Christmas day. 2008 I think it was – there’s one down side! Today I was asked for a photo of me for use with an article I have going out in Building magazine [...]

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Welcome to the blogosphere Flagship Housing

28 April 2011

Great to hear on twitter yesterday that the marketing manager for Flagship Housing who runs their twitter and Facebook accounts has set up a blog to help other RSLs and Local Authorities start using social tools to engage with their customers. Housing Associations are really good candidates for social media use, and this fact has [...]

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The Damage Sales Messages Do to Linkedin Groups – here’s what to do

8 July 2010
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I’m grateful to Sarah Arrow who runs a Linkedin group for Essex businesses, for alerting me to this problem, which I’m sure is of concern to many of you who use the Groups feature on Linkedin. Groups have become a very important feature of Linkedin with some real potential, but many are going astray. Groups [...]

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14 Reasons Why People are Sharing Stuff Online (and why you should too)

25 June 2010

What is Sharing Online? Wherever you are on the internet, there are a myriad of sites and platforms which are all in essence a means of publishing material (or ‘content’) for other people to read, comment upon and share onward. Some of these platforms are illustrated in the Conversation Prism by Brian Solis and JESS3. [...]

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The most difficult hurdle is people answering back

1 March 2010
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If you’re an enthusiast for the new social media tools it will be obvious that social media is about conversations. Of course it is, and isn’t it great? But the conversation is the very thing which frighten many organisations and businesses. Conversations are scary. If you write a critical or inflammatory journalistic piece, you may [...]

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