From the category archives:

LinkedIn

The Damage Sales Messages Do to Linkedin Groups – here’s what to do

8 July 2010
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I’m grateful to Sarah Arrow who runs a Linkedin group for Essex businesses, for alerting me to this problem, which I’m sure is of concern to many of you who use the Groups feature on Linkedin. Groups have become a very important feature of Linkedin with some real potential, but many are going astray.
Groups [...]

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Turn off Tweeting Via Linkedin – Screencast

20 June 2010

Do you find twitter updates swamping your linkedin homepage? Here’s how to turn them off.

Also if you’re a discerning twitter user and want to be more discriminating in how you update your linkedin status, the screencast also shows you how to change your twitter settings on linkedin.

You can also view this video on YouTube.
Read more [...]

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Six types of people I’m Linkedin with

3 June 2010

I’ve got 49 pending Linkedin invitations in my inbox at the moment. I get a lot, partly because I have a lot of contacts on Linkedin (over 500). But I clearly don’t accept them all.

Matt Franklin (the architect in Shropshire who runs Ask The Architect) asked me tonight:
“@SuButcher Just been looking at Linkedin myself. What [...]

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Using Pull Marketing on Linkedin – don’t be Pushy!

27 May 2010
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Last time I defined Push and Pull Marketing in this way:
Push marketing is when the customer doesn’t want your product or service. Pull marketing is when the customer does want your product or service.
Now lets look at a couple of social tools. These tools put a greater number of people in touch with each other, [...]

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Stop tweeting on Linkedin – should I give an ultimatum?

11 May 2010

Since my three posts on how to use Linkedin properly I’ve been thinking about what I should do. Should I put my money where my mouth is?

Earlier this year Linkedin and Twitter confirmed they had enabled Twitter-Linkedin integration. This is how it works. When you connect your linkedin account to your twitter account, you can [...]

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Using Linkedin Properly – 3: Ask for Help

5 May 2010
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If you’ve read my last two blog posts about this subject on Getting Found on Linkedin and particularly on Getting Connected on Linkedin, you might be thinking,
“Hang on a minute. I can connect to all these dozens of people, and send them information about my company and how great we are!”
or you might [...]

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Using Linkedin Properly – 2: Connect

30 April 2010
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Linkedin is huge, but this isn’t why I like it. I like Linkedin because it is useful. I’ve noticed, however, that people are not making use of it. Here is the second of three simple ways you can get so much more out of Linkedin, and your network will thank you for it.
2 – Connect, [...]

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Using Linkedin Properly – 1: Be Found

28 April 2010
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Linkedin is huge, but this isn’t why I like it. I like linkedin because it is useful. I’ve noticed, however, that people are not making use of it. Here is the first of three simple ways you can get so much more out of Linkedin, and your network will thank you for it.
1 – Be [...]

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Using Twitter and Linkedin to get a Job – Paul Weston’s Story

16 March 2010
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“Its like a soap opera, it’s the soap opera of life” – Dave Monk BBC Essex
This morning my friend Paul Weston was interviewed live on BBC Essex radio by Dave Monk. Paul is a normal guy, an estimator from Essex who like many of his colleagues was made redundant recently. So how come he’s on [...]

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Social Media in Construction – some great presentations

4 February 2010

More and more construction professionals are starting to investigate using Social Media tools for marketing and collaboration, and this was reflected in yesterdays Emap Construction Marketing Training day where we saw great presentations on blogging, linkedin and facebook (and a reasonable one on twitter) plus really thought provoking discussions on twitter and in the room.

You [...]

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