From the category archives:

Listening

85% of People in a Networking Group aren’t Networking

3 November 2010

Walk into a networking group meeting – you know the sort of event – a breakfast meeting, or maybe just a bit of ‘networking’ at another event. There will be people doing a range of things. Some will be ‘sharks’ working the room with a view to pushing their business cards on as many as [...]

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Paper.li makes twitter stickier

9 September 2010

About a fortnight or so ago I got featured in the first paper.li daily news thanks to @stevenhealey who often finds things first. When I saw it I was absolutely fascinated, because it met a need I had identified – people don’t want to miss stuff on twitter, particularly good links. It is really interesting [...]

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How to work out the size of your audience on Twitter in 4 Steps

7 September 2010

Today the Fresh Business Thinking website published an article of mine entitled “Twitter is a Serious Business Tool” which has received more than a little interest, which is great. Over the next days I’m going to elaborate on some of the ideas in the article, and I’ve started with this one because it has raised [...]

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How to manage following thousands of people on twitter

25 August 2010
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I had a great reply from Cindy Frewen Wuellner over on this post and thought it was a good topic for another, so here goes. Cindy’s question was that to do with having trouble following over 4500 people and keeping up with them all. At my suggestion she took a look at Refollow as a [...]

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The Damage Sales Messages Do to Linkedin Groups – here’s what to do

8 July 2010
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I’m grateful to Sarah Arrow who runs a Linkedin group for Essex businesses, for alerting me to this problem, which I’m sure is of concern to many of you who use the Groups feature on Linkedin. Groups have become a very important feature of Linkedin with some real potential, but many are going astray. Groups [...]

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14 Reasons Why People are Sharing Stuff Online (and why you should too)

25 June 2010

What is Sharing Online? Wherever you are on the internet, there are a myriad of sites and platforms which are all in essence a means of publishing material (or ‘content’) for other people to read, comment upon and share onward. Some of these platforms are illustrated in the Conversation Prism by Brian Solis and JESS3. [...]

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RSS – or how to read your favourite stuff in one place

19 June 2010

Remember this post where I talked about doing market research? In it I explain how to use the internet to find out what your clients, competitors, or just your favourite people are doing online, for free. At the end of the post I mention briefly that you can manage this information using alerts, or preferably [...]

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Using Pull Marketing on Twitter (and how Push marketing won’t work)

31 May 2010
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You may have noticed from my last post that Linkedin is very like face-to-face networking in some ways. You’re not going to walk right up to a stranger and offer them your services (or shout at them for that matter). Instead you wait to be introduced. Polite. Today I’m going to talk about Twitter, and [...]

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Using Pull Marketing on Linkedin – don’t be Pushy!

27 May 2010
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Last time I defined Push and Pull Marketing in this way: Push marketing is when the customer doesn’t want your product or service. Pull marketing is when the customer does want your product or service. Now lets look at a couple of social tools. These tools put a greater number of people in touch with [...]

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Pull Marketing – what it is and how to use it

26 May 2010
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Many people who don’t like networking on the internet won’t use it because they are concerned that it wastes their time. If you want to make sure you don’t waste anyone’s time, and instead become a trusted contact of everyone you know, and get business out of online networking, then it is essential to learn [...]

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