From the category archives:

Listening

The Damage Sales Messages Do to Linkedin Groups – here’s what to do

8 July 2010
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I’m grateful to Sarah Arrow who runs a Linkedin group for Essex businesses, for alerting me to this problem, which I’m sure is of concern to many of you who use the Groups feature on Linkedin. Groups have become a very important feature of Linkedin with some real potential, but many are going astray.
Groups [...]

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14 Reasons Why People are Sharing Stuff Online (and why you should too)

25 June 2010

What is Sharing Online? Wherever you are on the internet, there are a myriad of sites and platforms which are all in essence a means of publishing material (or ‘content’) for other people to read, comment upon and share onward. Some of these platforms are illustrated in the Conversation Prism by Brian Solis and JESS3.
Why [...]

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RSS – or how to read your favourite stuff in one place

19 June 2010

Remember this post where I talked about doing market research? In it I explain how to use the internet to find out what your clients, competitors, or just your favourite people are doing online, for free.
At the end of the post I mention briefly that you can manage this information using alerts, or preferably RSS, [...]

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Using Pull Marketing on Twitter (and how Push marketing won’t work)

31 May 2010
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You may have noticed from my last post that Linkedin is very like face-to-face networking in some ways. You’re not going to walk right up to a stranger and offer them your services (or shout at them for that matter). Instead you wait to be introduced. Polite.

Today I’m going to talk about Twitter, and in [...]

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Using Pull Marketing on Linkedin – don’t be Pushy!

27 May 2010
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Last time I defined Push and Pull Marketing in this way:
Push marketing is when the customer doesn’t want your product or service. Pull marketing is when the customer does want your product or service.
Now lets look at a couple of social tools. These tools put a greater number of people in touch with each other, [...]

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Pull Marketing – what it is and how to use it

26 May 2010
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Many people who don’t like networking on the internet won’t use it because they are concerned that it wastes their time.

If you want to make sure you don’t waste anyone’s time, and instead become a trusted contact of everyone you know, and get business out of online networking, then it is essential to learn about [...]

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Twitter is a Waste of Time

10 February 2010
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Your employees can waste a lot of time on twitter – right? Well of course they can.
One of the architects whose practice I managed employed a school leaver for six months as a receptionist. She dressed well, spoke well and was well mannered, but she spent every moment she could, talking to her friends via [...]

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Something to learn from #Xfactor and #ratm4xmas

25 December 2009

Don’t worry, this post isn’t just about that awful saga of the Christmas Number One, its just an example.
Following the widely hailed success of a campaign started by Jon and Tracy Morter to break the strangle hold that Simon Cowell has on the UK charts at Christmas, I’ve been reading an interesting post by Scott [...]

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How to get started online – Market Research

9 December 2009
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I wonder why you are led to look at coming online? Just like me, you were probably invited by someone else. Perhaps that person is one of your target audience. If so, you need to be online too.
But hold on a minute. Rather than follow blindly onto a particular platform like twitter or Linkedin, take [...]

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How do I stop my employees saying bad things about me on the Internet?

6 December 2009
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One of the greatest fears companies have for ‘Social Media’ is ‘Haters with Kill our Brand’.
Here is a story in two parts.

I run a practice of architects which has offices in two small towns. In each of these towns there are probably between 5 and10 significant architects practices (i.e. more than 2 people) and around [...]

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