From the category archives:

Listening

Twitter is a Waste of Time

10 February 2010
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Your employees can waste a lot of time on twitter – right? Well of course they can. One of the architects whose practice I managed employed a school leaver for six months as a receptionist. She dressed well, spoke well and was well mannered, but she spent every moment she could, talking to her friends [...]

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Something to learn from #Xfactor and #ratm4xmas

25 December 2009

Don’t worry, this post isn’t just about that awful saga of the Christmas Number One, its just an example. Following the widely hailed success of a campaign started by Jon and Tracy Morter to break the strangle hold that Simon Cowell has on the UK charts at Christmas, I’ve been reading an interesting post by [...]

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How to get started online – Market Research

9 December 2009
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I wonder why you are led to look at coming online? Just like me, you were probably invited by someone else. Perhaps that person is one of your target audience. If so, you need to be online too. But hold on a minute. Rather than follow blindly onto a particular platform like twitter or Linkedin, [...]

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How do I stop my employees saying bad things about me on the Internet?

6 December 2009
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One of the greatest fears companies have for ‘Social Media’ is ‘Haters with Kill our Brand’. Here is a story in two parts. I run a practice of architects which has offices in two small towns. In each of these towns there are probably between 5 and10 significant architects practices (i.e. more than 2 people) [...]

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