From the category archives:

Strategy

2013 Training Programme Update: Strategy, Linkedin, Twitter

4 March 2013

Here are the dates and details of further training sessions this year. Social Media Strategy in a (half) Day Monday 11 March – As the February session went so well we’ve squeezed in another date at Herman Miller. More Information and Booking Here: Linkedin for Professionals Workshops Thursdays 21 March, 16 May, 11 July at Herman Miller [...]

0 comments Click to read more: →

Doing Marketing in a Digital World by @allisterf at @CapitalCardiff

29 February 2012

Here’s a great presentation by Allister Frost, head of Digital Marketing Strategy at Microsoft. The presentation was given today at the Capital Cardiff Conference which was run by Cardiff Council alongside South Wales Chamber of Commerce. I hope he comes over to East Anglia soon. Capital Cardiff Keynote – 29 Feb 2012 View more presentations [...]

0 comments Click to read more: →

Working with social media is getting people together where both win – #SMWdna Podcast

10 February 2012

On Tuesday I was interviewed by Bernie Mitchell and Emily Breder in advance of Social Media Week and the conference they are organising on 16th February on behalf of NRG Networks, ‘Making Social Media part of your DNA‘. Bernie and Emily asked me some tough questions and it was interesting to look back on how [...]

0 comments Click to read more: →

What is different about marketing with social media?

1 February 2012
Thumbnail image for What is different about marketing with social media?

Many of my clients for consultancy services have been asking me the same questions. Why aren’t architects downloading our information? Why aren’t people visiting our website? Why aren’t they coming to our events? There are two main reasons why this might be. Firstly because they don’t know about you/it/them; Secondly because they aren’t interested. Just [...]

5 comments Click to read more: →

Business to Business Social Media –make sure you have your website working for you

9 May 2011

I had a telephone conversation with a fellow professional this morning about their new website (which I won’t share with you here for reasons which will become apparent). The person concerned has invested in an attractive new site which has some very useful features, is approachable and demonstrates their experience well. The firm have also [...]

4 comments Click to read more: →

85% of People in a Networking Group aren’t Networking

3 November 2010

Walk into a networking group meeting – you know the sort of event – a breakfast meeting, or maybe just a bit of ‘networking’ at another event. There will be people doing a range of things. Some will be ‘sharks’ working the room with a view to pushing their business cards on as many as [...]

8 comments Click to read more: →

Seven First Steps in Twitter – 1: Strategy

8 September 2010

So what do you want to use Twitter FOR? In its purest form I find that twitter is good for: Listening Being Human Talking to People Linking to other things on the Web There is also a longer ‘what is Twitter useful for’ post here, looking at the question in more detail. All the uses [...]

2 comments Click to read more: →

How to manage following thousands of people on twitter

25 August 2010
Thumbnail image for How to manage following thousands of people on twitter

I had a great reply from Cindy Frewen Wuellner over on this post and thought it was a good topic for another, so here goes. Cindy’s question was that to do with having trouble following over 4500 people and keeping up with them all. At my suggestion she took a look at Refollow as a [...]

8 comments Click to read more: →

RSS – or how to read your favourite stuff in one place

19 June 2010

Remember this post where I talked about doing market research? In it I explain how to use the internet to find out what your clients, competitors, or just your favourite people are doing online, for free. At the end of the post I mention briefly that you can manage this information using alerts, or preferably [...]

6 comments Click to read more: →

Pull Marketing – what it is and how to use it

26 May 2010
Thumbnail image for Pull Marketing – what it is and how to use it

Many people who don’t like networking on the internet won’t use it because they are concerned that it wastes their time. If you want to make sure you don’t waste anyone’s time, and instead become a trusted contact of everyone you know, and get business out of online networking, then it is essential to learn [...]

11 comments Click to read more: →

← Previous Entries