From the category archives:

Strategy

What is different about marketing with social media?

1 February 2012
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Many of my clients for consultancy services have been asking me the same questions. Why aren’t architects downloading our information? Why aren’t people visiting our website? Why aren’t they coming to our events? There are two main reasons why this might be. Firstly because they don’t know about you/it/them; Secondly because they aren’t interested. Just [...]

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Business to Business Social Media –make sure you have your website working for you

9 May 2011

I had a telephone conversation with a fellow professional this morning about their new website (which I won’t share with you here for reasons which will become apparent). The person concerned has invested in an attractive new site which has some very useful features, is approachable and demonstrates their experience well. The firm have also [...]

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85% of People in a Networking Group aren’t Networking

3 November 2010

Walk into a networking group meeting – you know the sort of event – a breakfast meeting, or maybe just a bit of ‘networking’ at another event. There will be people doing a range of things. Some will be ‘sharks’ working the room with a view to pushing their business cards on as many as [...]

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Seven First Steps in Twitter – 1: Strategy

8 September 2010

So what do you want to use Twitter FOR? In its purest form I find that twitter is good for: Listening Being Human Talking to People Linking to other things on the Web There is also a longer ‘what is Twitter useful for’ post here, looking at the question in more detail. All the uses [...]

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How to manage following thousands of people on twitter

25 August 2010
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I had a great reply from Cindy Frewen Wuellner over on this post and thought it was a good topic for another, so here goes. Cindy’s question was that to do with having trouble following over 4500 people and keeping up with them all. At my suggestion she took a look at Refollow as a [...]

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RSS – or how to read your favourite stuff in one place

19 June 2010

Remember this post where I talked about doing market research? In it I explain how to use the internet to find out what your clients, competitors, or just your favourite people are doing online, for free. At the end of the post I mention briefly that you can manage this information using alerts, or preferably [...]

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Pull Marketing – what it is and how to use it

26 May 2010
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Many people who don’t like networking on the internet won’t use it because they are concerned that it wastes their time. If you want to make sure you don’t waste anyone’s time, and instead become a trusted contact of everyone you know, and get business out of online networking, then it is essential to learn [...]

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Using PR Effectively in your Marketing Strategy – #SMAEC

8 February 2010

After the success of the Emap Social Media Training day I was enthusiastic about the Construction Marketing Conference which followed. I wasn’t disappointed. It was a varied day including speed networking, a ‘dragons’ den’ type pitching session and a series of very well informed speakers, together with an audience 80% new from the day before. [...]

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Linkedin Destroys Company Confidentiality – No it doesn’t

5 January 2010

One of my recent construction industry connections emailed me yesterday about a dilemma he was having in Linkedin. This is what he said: Hi Su, Trying to get my head around LinkedIn and connecting to people who work for direct competitor organisations. Whether that is a good thing or not? For example colleagues who used [...]

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My Holy Trinity of Social Media Platforms

7 December 2009

I use ‘Social Media’ primarily for networking – finding new contacts, growing relationships with the right ones and then helping develop business opportunities for each other. Earlier this week I was asked about the applications I thought one should keep up with, and it prompted me to write a reply which I’d like to share [...]

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