From the category archives:

Strategy

RSS – or how to read your favourite stuff in one place

19 June 2010

Remember this post where I talked about doing market research? In it I explain how to use the internet to find out what your clients, competitors, or just your favourite people are doing online, for free.
At the end of the post I mention briefly that you can manage this information using alerts, or preferably RSS, [...]

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Pull Marketing – what it is and how to use it

26 May 2010
Thumbnail image for Pull Marketing – what it is and how to use it

Many people who don’t like networking on the internet won’t use it because they are concerned that it wastes their time.

If you want to make sure you don’t waste anyone’s time, and instead become a trusted contact of everyone you know, and get business out of online networking, then it is essential to learn about [...]

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Using PR Effectively in your Marketing Strategy – #SMAEC

8 February 2010

After the success of the Emap Social Media Training day I was enthusiastic about the Construction Marketing Conference which followed.
I wasn’t disappointed. It was a varied day including speed networking, a ‘dragons’ den’ type pitching session and a series of very well informed speakers, together with an audience 80% new from the day before.
The last [...]

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Linkedin Destroys Company Confidentiality – No it doesn’t

5 January 2010

One of my recent construction industry connections emailed me yesterday about a dilemma he was having in Linkedin. This is what he said:
Hi Su,
Trying to get my head around LinkedIn and connecting to people who work for direct competitor organisations. Whether that is a good thing or not? For example colleagues who used to [...]

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My Holy Trinity of Social Media Platforms

7 December 2009

I use ‘Social Media’ primarily for networking – finding new contacts, growing relationships with the right ones and then helping develop business opportunities for each other.
Earlier this week I was asked about the applications I thought one should keep up with, and it prompted me to write a reply which I’d like to share with [...]

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Networking – Your Reputation Precedes You

30 November 2009

When did you last hear those immortal words ‘Your reputation precedes you…’? Did you groan and wonder, ‘I wonder what they’ve been told…’
Long gone are the days where we can hide in anonymity, safe in the knowledge that the only thing a new prospect knew about us was the recommendation of a close colleague, and [...]

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Networking – It’s not the Golf

27 November 2009

Many networkers play golf. At the practice I work for, we have a partner who plays golf, and he’s very good at it.
Not just at the golf though. He is also a charming, easy going person who is comfortable in social circles. This person is asked to play golf because he’s a nice guy.
Business [...]

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Before we all rush in

25 November 2009

Everyone is jumping on the ‘Social Media’ bandwagon. For example, in the year since I started using twitter, more and more construction professionals are using it – and now I’ve found over 1400 architects and over 500 UK Construction professionals on twitter.
But hang on a minute. Just because thousands of people have set up accounts [...]

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