Posts tagged as:

Engagement

Looking for Good Examples of Construction Engaging using Social Media

18 August 2010
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I’ve been asked to speak to the Chartered Institute of Marketing Construction Industry Group (deep breath) CIMCIG Marketing Conference in November about getting social in your marketing, and so I’m looking for recommendations of companies in the construction industry using social tools well. Construction has been slow to take up on social tools, particularly when [...]

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The Damage Sales Messages Do to Linkedin Groups – here’s what to do

8 July 2010
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I’m grateful to Sarah Arrow who runs a Linkedin group for Essex businesses, for alerting me to this problem, which I’m sure is of concern to many of you who use the Groups feature on Linkedin. Groups have become a very important feature of Linkedin with some real potential, but many are going astray. Groups [...]

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14 Reasons Why People are Sharing Stuff Online (and why you should too)

25 June 2010

What is Sharing Online? Wherever you are on the internet, there are a myriad of sites and platforms which are all in essence a means of publishing material (or ‘content’) for other people to read, comment upon and share onward. Some of these platforms are illustrated in the Conversation Prism by Brian Solis and JESS3. [...]

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Watch a new social tool take root – Woobius Eye

24 May 2010
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I first found out about Woobius, a startup company set up by architects and techies, at a be2camp event that, appropriately, I was attending via the internet. Now Woobius’ little multiplatform real-time-visual-chat application Woobius Eye has won the MEX 2010 award, just another step on a road to inevitable stardom. So What’s a MEX Award? [...]

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Using Linkedin Properly – 2: Connect

30 April 2010
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Linkedin is huge, but this isn’t why I like it. I like Linkedin because it is useful. I’ve noticed, however, that people are not making use of it. Here is the second of three simple ways you can get so much more out of Linkedin, and your network will thank you for it. 2 – [...]

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A Very Innocent Rabbit

19 April 2010
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A funny thing happened to me on the way home from work on Friday. I was innocently scanning the stream of people I follow on twitter when I noticed that @Innocentdrinks (the makers of the lovely Innocent smoothies my son loves so much) had a new ad, so iPhones being what they are, I clicked [...]

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Why do some people automate their tweets? Misses the whole point of Twitter for me!

14 April 2010
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The title to this post is a tweet by Mark Waddell sent on to me by Keith Kelly who thought I might be able to answer it, so I thought I’d let you know my response and see what you thought as well. There are some times when automating tweets makes sense… 1. You want [...]

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Twitter: No-one Reads Everything you Say (and that’s OK)

15 March 2010
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When first starting out on twitter, we follow our friends and people of interest, and some follow us back. Do you find yourself reading the whole stream – making sure you don’t miss anything? What happens when you’ve found over 50 people to follow – do you still read everything they say? This is the [...]

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The most difficult hurdle is people answering back

1 March 2010
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If you’re an enthusiast for the new social media tools it will be obvious that social media is about conversations. Of course it is, and isn’t it great? But the conversation is the very thing which frighten many organisations and businesses. Conversations are scary. If you write a critical or inflammatory journalistic piece, you may [...]

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Twitter is Self Selecting [Survey Result Post]

23 February 2010
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In my last post I pointed out how easy it is for people to ‘follow’ and ‘unfollow’ people using Twitter, and how it is unidirectional – that is, if I follow you, it doesn’t mean that you have to necessarily follow back. You might think that Twitter’s inate ‘opt in/opt out’ qualities make it fickle, [...]

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