Posts tagged as:

Engagement

The most difficult hurdle is people answering back

1 March 2010
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If you’re an enthusiast for the new social media tools it will be obvious that social media is about conversations. Of course it is, and isn’t it great? But the conversation is the very thing which frighten many organisations and businesses. Conversations are scary. If you write a critical or inflammatory journalistic piece, you may [...]

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Twitter is Self Selecting [Survey Result Post]

23 February 2010
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In my last post I pointed out how easy it is for people to ‘follow’ and ‘unfollow’ people using Twitter, and how it is unidirectional – that is, if I follow you, it doesn’t mean that you have to necessarily follow back. You might think that Twitter’s inate ‘opt in/opt out’ qualities make it fickle, [...]

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Follow Friday – what is it and how should I do it? #followfriday

19 February 2010

Its Friday again, great. We all love Friday, and Twitter users in particular, partly due to a great tradition which emerged, like many features, from its users. Follow Friday is an important aspect of twitter interaction, and after a request by Andy Marshall (@fotofacade on twitter) I’m going to give you my take on it. [...]

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Why don’t I get any business from Twitter?

16 February 2010
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Have you seen a twitter profile like this? A perfectly turned out twitter profile page, co-ordinating background, company logo as picture, link to website, profile text. Everything in place. Following anything from 100 to 2000 people. Followers – a hundred at most. Every tweet (or message) on the page is a keyword loaded call to [...]

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Twitter looks trivial from outside – but is it?

5 February 2010
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Is twitter really pointlessly trivial? It certainly seems so from the outside looking in. Here’s one view on why it looks so bad, and a bit about why it’s not. Visit a person’s profile page on twitter with an open mind. I’m going to use @London_Law_Firm because Chris Sherliker (for it is he) is a [...]

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Find Engaging People on Twitter – because its about the Conversation

1 January 2010
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I’m writing a lot about twitter at the moment – this is because I’m preparing a workshop about it for the Construction Marketing Conference in February, and as I put stuff together I’m sharing some useful bits and pieces with you. When the conference is over I’ll be collating some of my advice into a [...]

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