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The Damage Sales Messages Do to Linkedin Groups – here’s what to do

8 July 2010
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I’m grateful to Sarah Arrow who runs a Linkedin group for Essex businesses, for alerting me to this problem, which I’m sure is of concern to many of you who use the Groups feature on Linkedin. Groups have become a very important feature of Linkedin with some real potential, but many are going astray.
Groups [...]

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14 Reasons Why People are Sharing Stuff Online (and why you should too)

25 June 2010

What is Sharing Online? Wherever you are on the internet, there are a myriad of sites and platforms which are all in essence a means of publishing material (or ‘content’) for other people to read, comment upon and share onward. Some of these platforms are illustrated in the Conversation Prism by Brian Solis and JESS3.
Why [...]

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Turn off Tweeting Via Linkedin – Screencast

20 June 2010

Do you find twitter updates swamping your linkedin homepage? Here’s how to turn them off.

Also if you’re a discerning twitter user and want to be more discriminating in how you update your linkedin status, the screencast also shows you how to change your twitter settings on linkedin.

You can also view this video on YouTube.
Read more [...]

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Using Pull Marketing on Twitter (and how Push marketing won’t work)

31 May 2010
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You may have noticed from my last post that Linkedin is very like face-to-face networking in some ways. You’re not going to walk right up to a stranger and offer them your services (or shout at them for that matter). Instead you wait to be introduced. Polite.

Today I’m going to talk about Twitter, and in [...]

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Using Pull Marketing on Linkedin – don’t be Pushy!

27 May 2010
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Last time I defined Push and Pull Marketing in this way:
Push marketing is when the customer doesn’t want your product or service. Pull marketing is when the customer does want your product or service.
Now lets look at a couple of social tools. These tools put a greater number of people in touch with each other, [...]

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Pull Marketing – what it is and how to use it

26 May 2010
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Many people who don’t like networking on the internet won’t use it because they are concerned that it wastes their time.

If you want to make sure you don’t waste anyone’s time, and instead become a trusted contact of everyone you know, and get business out of online networking, then it is essential to learn about [...]

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Using Linkedin Properly – 3: Ask for Help

5 May 2010
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If you’ve read my last two blog posts about this subject on Getting Found on Linkedin and particularly on Getting Connected on Linkedin, you might be thinking,
“Hang on a minute. I can connect to all these dozens of people, and send them information about my company and how great we are!”
or you might [...]

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Using Linkedin Properly – 2: Connect

30 April 2010
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Linkedin is huge, but this isn’t why I like it. I like Linkedin because it is useful. I’ve noticed, however, that people are not making use of it. Here is the second of three simple ways you can get so much more out of Linkedin, and your network will thank you for it.
2 – Connect, [...]

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Using Linkedin Properly – 1: Be Found

28 April 2010
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Linkedin is huge, but this isn’t why I like it. I like linkedin because it is useful. I’ve noticed, however, that people are not making use of it. Here is the first of three simple ways you can get so much more out of Linkedin, and your network will thank you for it.
1 – Be [...]

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Screencast – Twitter: Why Some People Give Up

18 March 2010

According to last year’s Sysomos study, 21% of twitter users have never posted a tweet. Its common for people to say, “oh yes, I tried that twitter thing. I don’t get it.” So why is that?
This is my first screencast, a bit shaky! I’d be interested to know what you think of it.

You [...]

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