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What is different about marketing with social media?

1 February 2012
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Many of my clients for consultancy services have been asking me the same questions. Why aren’t architects downloading our information? Why aren’t people visiting our website? Why aren’t they coming to our events? There are two main reasons why this might be. Firstly because they don’t know about you/it/them; Secondly because they aren’t interested. Just [...]

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Construction Professionals – Learn how to use Linkedin

24 January 2012
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I’ve been asked whether I might consider helping construction professionals learn how to use Linkedin properly so I’m planning a seminar. I’d like to choose a couple of venues in the UK to deliver it. I’m currently researching venues and locations around the UK for this workshop. If you’d like me to deliver a workshop [...]

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After a lull of a few months, new Twitter Phishing Scam phrases appear

16 January 2012

On Friday morning I started to get some new Direct Messages on my account (see examples in image) with phrases like: “Want to lose any weight? go here: [link removed] best product for losing weight” And then later, “You seen what this person is saying about you? [link removed] terrible things..” The first one of [...]

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Some practical ideas for filtering leads out of Twitter

13 January 2012

Here is a conversation some of my friends had yesterday on Facebook. Thought it might be useful to some of you twitter people. Peter Syme Twitter ? I really need to nail this. Background. I have various twitter streams running and when we do answer them they are driving business however, is their anyway to [...]

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Business to Business Social Media –make sure you have your website working for you

9 May 2011

I had a telephone conversation with a fellow professional this morning about their new website (which I won’t share with you here for reasons which will become apparent). The person concerned has invested in an attractive new site which has some very useful features, is approachable and demonstrates their experience well. The firm have also [...]

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How to remove a non-employee from your Company Pages on Linkedin

11 March 2011

I recently noticed that someone had said they were ‘HR at’ my company on Linkedin, so I had to find out how to get them off. Here is how I did it. If you say you work at a company, Linkedin tries to associate you with that company on their database, so people may accidentally [...]

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Twitter is Stretchy and Sticky

22 September 2010

One aspect of Twitter some beginners have difficulty with is the concept of time. Is this you? You’ve learned how to send replies on twitter and someone doesn’t reply straight away, you’re wondering, what did I say? It seems quite natural with email. We send the email, perhaps get a read receipt, and don’t expect [...]

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Seven First Steps in Twitter – 2: Finding People You Know – ScreenCast

13 September 2010

When you’re starting out using Twitter, your real life friends and contacts can be immensely useful. Apart from anything else they are likely to be the most sympathetic with your early attempts to understand the medium, and they’ll help you get started. If they are any good at networking they’ll also start introducing you to [...]

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Seven First Steps in Twitter – 1: Strategy

8 September 2010

So what do you want to use Twitter FOR? In its purest form I find that twitter is good for: Listening Being Human Talking to People Linking to other things on the Web There is also a longer ‘what is Twitter useful for’ post here, looking at the question in more detail. All the uses [...]

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How to work out the size of your audience on Twitter in 4 Steps

7 September 2010

Today the Fresh Business Thinking website published an article of mine entitled “Twitter is a Serious Business Tool” which has received more than a little interest, which is great. Over the next days I’m going to elaborate on some of the ideas in the article, and I’ve started with this one because it has raised [...]

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