Posts tagged as:

Market Research

How to work out the size of your audience on Twitter in 4 Steps

7 September 2010

Today the Fresh Business Thinking website published an article of mine entitled “Twitter is a Serious Business Tool” which has received more than a little interest, which is great. Over the next days I’m going to elaborate on some of the ideas in the article, and I’ve started with this one because it has raised [...]

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To Tweet or Not to Tweet for Construction Professionals

26 August 2010

This afternoon I received an email to tell me that Slideshare, the leading site for sharing Powerpoint presentations online had featured the presentation below on their front page. Within a few hours it has had an extra 400+ views. As it six months since I gave the presentation and a number of people have exclaimed [...]

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RSS – or how to read your favourite stuff in one place

19 June 2010

Remember this post where I talked about doing market research? In it I explain how to use the internet to find out what your clients, competitors, or just your favourite people are doing online, for free. At the end of the post I mention briefly that you can manage this information using alerts, or preferably [...]

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Essex Networking for Property Professionals – #Be2campEast

10 April 2010
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Are you a property professional working in or near Essex? Do you want to know more about using the internet in your business? Would you like to do ‘proper’ face to face networking rather than brave the sharks? Then perhaps you should come along to Be2camp East. Be2camp is an organisation dedicated to bringing together [...]

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Using PR Effectively in your Marketing Strategy – #SMAEC

8 February 2010

After the success of the Emap Social Media Training day I was enthusiastic about the Construction Marketing Conference which followed. I wasn’t disappointed. It was a varied day including speed networking, a ‘dragons’ den’ type pitching session and a series of very well informed speakers, together with an audience 80% new from the day before. [...]

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How to get started online – Market Research

9 December 2009
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I wonder why you are led to look at coming online? Just like me, you were probably invited by someone else. Perhaps that person is one of your target audience. If so, you need to be online too. But hold on a minute. Rather than follow blindly onto a particular platform like twitter or Linkedin, [...]

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