Posts tagged as:

Marketing

What is different about marketing with social media?

1 February 2012
Thumbnail image for What is different about marketing with social media?

Many of my clients for consultancy services have been asking me the same questions. Why aren’t architects downloading our information? Why aren’t people visiting our website? Why aren’t they coming to our events? There are two main reasons why this might be. Firstly because they don’t know about you/it/them; Secondly because they aren’t interested. Just [...]

4 comments Click to read more: →

Looking for Good Examples of Construction Engaging using Social Media

18 August 2010
Thumbnail image for Looking for Good Examples of Construction Engaging using Social Media

I’ve been asked to speak to the Chartered Institute of Marketing Construction Industry Group (deep breath) CIMCIG Marketing Conference in November about getting social in your marketing, and so I’m looking for recommendations of companies in the construction industry using social tools well. Construction has been slow to take up on social tools, particularly when [...]

1 comment Click to read more: →

The Damage Sales Messages Do to Linkedin Groups – here’s what to do

8 July 2010
Thumbnail image for The Damage Sales Messages Do to Linkedin Groups – here’s what to do

I’m grateful to Sarah Arrow who runs a Linkedin group for Essex businesses, for alerting me to this problem, which I’m sure is of concern to many of you who use the Groups feature on Linkedin. Groups have become a very important feature of Linkedin with some real potential, but many are going astray. Groups [...]

7 comments Click to read more: →

14 Reasons Why People are Sharing Stuff Online (and why you should too)

25 June 2010

What is Sharing Online? Wherever you are on the internet, there are a myriad of sites and platforms which are all in essence a means of publishing material (or ‘content’) for other people to read, comment upon and share onward. Some of these platforms are illustrated in the Conversation Prism by Brian Solis and JESS3. [...]

2 comments Click to read more: →

Using Pull Marketing on Twitter (and how Push marketing won’t work)

31 May 2010
Thumbnail image for Using Pull Marketing on Twitter (and how Push marketing won’t work)

You may have noticed from my last post that Linkedin is very like face-to-face networking in some ways. You’re not going to walk right up to a stranger and offer them your services (or shout at them for that matter). Instead you wait to be introduced. Polite. Today I’m going to talk about Twitter, and [...]

1 comment Click to read more: →

Using Pull Marketing on Linkedin – don’t be Pushy!

27 May 2010
Thumbnail image for Using Pull Marketing on Linkedin – don’t be Pushy!

Last time I defined Push and Pull Marketing in this way: Push marketing is when the customer doesn’t want your product or service. Pull marketing is when the customer does want your product or service. Now lets look at a couple of social tools. These tools put a greater number of people in touch with [...]

4 comments Click to read more: →

Pull Marketing – what it is and how to use it

26 May 2010
Thumbnail image for Pull Marketing – what it is and how to use it

Many people who don’t like networking on the internet won’t use it because they are concerned that it wastes their time. If you want to make sure you don’t waste anyone’s time, and instead become a trusted contact of everyone you know, and get business out of online networking, then it is essential to learn [...]

11 comments Click to read more: →

Essex Networking for Property Professionals – #Be2campEast

10 April 2010
Thumbnail image for Essex Networking for Property Professionals – #Be2campEast

Are you a property professional working in or near Essex? Do you want to know more about using the internet in your business? Would you like to do ‘proper’ face to face networking rather than brave the sharks? Then perhaps you should come along to Be2camp East. Be2camp is an organisation dedicated to bringing together [...]

1 comment Click to read more: →

Using PR Effectively in your Marketing Strategy – #SMAEC

8 February 2010

After the success of the Emap Social Media Training day I was enthusiastic about the Construction Marketing Conference which followed. I wasn’t disappointed. It was a varied day including speed networking, a ‘dragons’ den’ type pitching session and a series of very well informed speakers, together with an audience 80% new from the day before. [...]

1 comment Click to read more: →

Social Media in Construction – some great presentations

4 February 2010

More and more construction professionals are starting to investigate using Social Media tools for marketing and collaboration, and this was reflected in yesterdays Emap Construction Marketing Training day where we saw great presentations on blogging, linkedin and facebook (and a reasonable one on twitter) plus really thought provoking discussions on twitter and in the room. [...]

5 comments Click to read more: →

← Previous Entries