Posts tagged as:

Relationships

Forget Giving Klout and ‘one click endorsements’ on Linkedin – where is your real reputation network?

4 October 2012

I’ve always been interested in how geeks online try and mirror real life for some time. Sentiment analysis of twitter, for example, or the measurement of influence with tools like Peerindex or Klout. Last week Linkedin introduced a system of endorsing its users using a single click, similar to how Klout asks you to do. [...]

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Linkedin – getting recommended the right way

14 May 2011
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One important aspect of your Linkedin Profile is the endorsements you get from people you know on Linkedin. Endorsements give your profile credibility by linking it back into ‘real life’. So how to get the five endorsements Linkedin recommends you aim for? We were discussing this on twitter tonight and the suggestion arose that getting [...]

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Tarmac – Being there isn’t being Social

4 November 2010

Daniel Maddocks recently posted an article about how Tarmac is using social media in construction, and their presence online is certainly impressive. Unlike most construction companies they have RSS feed buttons on their websites, a blog, twitter account, facebook fanpage and YouTube channel. Admirable. Daniel is currently studying Construction Project Management at the University of [...]

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Looking for Good Examples of Construction Engaging using Social Media

18 August 2010
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I’ve been asked to speak to the Chartered Institute of Marketing Construction Industry Group (deep breath) CIMCIG Marketing Conference in November about getting social in your marketing, and so I’m looking for recommendations of companies in the construction industry using social tools well. Construction has been slow to take up on social tools, particularly when [...]

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Using Pull Marketing on Twitter (and how Push marketing won’t work)

31 May 2010
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You may have noticed from my last post that Linkedin is very like face-to-face networking in some ways. You’re not going to walk right up to a stranger and offer them your services (or shout at them for that matter). Instead you wait to be introduced. Polite. Today I’m going to talk about Twitter, and [...]

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Using Pull Marketing on Linkedin – don’t be Pushy!

27 May 2010
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Last time I defined Push and Pull Marketing in this way: Push marketing is when the customer doesn’t want your product or service. Pull marketing is when the customer does want your product or service. Now lets look at a couple of social tools. These tools put a greater number of people in touch with [...]

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Pull Marketing – what it is and how to use it

26 May 2010
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Many people who don’t like networking on the internet won’t use it because they are concerned that it wastes their time. If you want to make sure you don’t waste anyone’s time, and instead become a trusted contact of everyone you know, and get business out of online networking, then it is essential to learn [...]

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Using Linkedin Properly – 3: Ask for Help

5 May 2010
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If you’ve read my last two blog posts about this subject on Getting Found on Linkedin and particularly on Getting Connected on Linkedin, you might be thinking, “Hang on a minute. I can connect to all these dozens of people, and send them information about my company and how great we are!” or you might [...]

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Twitter: No-one Reads Everything you Say (and that’s OK)

15 March 2010
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When first starting out on twitter, we follow our friends and people of interest, and some follow us back. Do you find yourself reading the whole stream – making sure you don’t miss anything? What happens when you’ve found over 50 people to follow – do you still read everything they say? This is the [...]

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The most difficult hurdle is people answering back

1 March 2010
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If you’re an enthusiast for the new social media tools it will be obvious that social media is about conversations. Of course it is, and isn’t it great? But the conversation is the very thing which frighten many organisations and businesses. Conversations are scary. If you write a critical or inflammatory journalistic piece, you may [...]

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