Posts tagged as:

Relationships

Using Pull Marketing on Twitter (and how Push marketing won’t work)

31 May 2010
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You may have noticed from my last post that Linkedin is very like face-to-face networking in some ways. You’re not going to walk right up to a stranger and offer them your services (or shout at them for that matter). Instead you wait to be introduced. Polite.

Today I’m going to talk about Twitter, and in [...]

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Using Pull Marketing on Linkedin – don’t be Pushy!

27 May 2010
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Last time I defined Push and Pull Marketing in this way:
Push marketing is when the customer doesn’t want your product or service. Pull marketing is when the customer does want your product or service.
Now lets look at a couple of social tools. These tools put a greater number of people in touch with each other, [...]

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Pull Marketing – what it is and how to use it

26 May 2010
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Many people who don’t like networking on the internet won’t use it because they are concerned that it wastes their time.

If you want to make sure you don’t waste anyone’s time, and instead become a trusted contact of everyone you know, and get business out of online networking, then it is essential to learn about [...]

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Using Linkedin Properly – 3: Ask for Help

5 May 2010
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If you’ve read my last two blog posts about this subject on Getting Found on Linkedin and particularly on Getting Connected on Linkedin, you might be thinking,
“Hang on a minute. I can connect to all these dozens of people, and send them information about my company and how great we are!”
or you might [...]

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Twitter: No-one Reads Everything you Say (and that’s OK)

15 March 2010
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When first starting out on twitter, we follow our friends and people of interest, and some follow us back. Do you find yourself reading the whole stream – making sure you don’t miss anything?

What happens when you’ve found over 50 people to follow – do you still read everything they say?

This is the point when [...]

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The most difficult hurdle is people answering back

1 March 2010
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If you’re an enthusiast for the new social media tools it will be obvious that social media is about conversations. Of course it is, and isn’t it great?
But the conversation is the very thing which frighten many organisations and businesses.

Conversations are scary.

If you write a critical or inflammatory journalistic piece, you may be held to [...]

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Twitter is Self Selecting [Survey Result Post]

23 February 2010
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In my last post I pointed out how easy it is for people to ‘follow’ and ‘unfollow’ people using Twitter, and how it is unidirectional – that is, if I follow you, it doesn’t mean that you have to necessarily follow back.

You might think that Twitter’s inate ‘opt in/opt out’ qualities make it fickle, and [...]

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Something to learn from #Xfactor and #ratm4xmas

25 December 2009

Don’t worry, this post isn’t just about that awful saga of the Christmas Number One, its just an example.
Following the widely hailed success of a campaign started by Jon and Tracy Morter to break the strangle hold that Simon Cowell has on the UK charts at Christmas, I’ve been reading an interesting post by Scott [...]

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A magic hidden quality of twitter

18 December 2009
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I’d recommend you pop over to Irene Koehler’s blog and read this post:
Moments and The Power of Not Laughing
Irene has articulated something which I really love about twitter, one of the subtle qualities which outside observers miss.
Twitter enables us to have small, regular and relatively unrestricting contact with a huge range of people. Yet people [...]

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