Posts tagged as:

Social Media

What is different about marketing with social media?

1 February 2012
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Many of my clients for consultancy services have been asking me the same questions. Why aren’t architects downloading our information? Why aren’t people visiting our website? Why aren’t they coming to our events? There are two main reasons why this might be. Firstly because they don’t know about you/it/them; Secondly because they aren’t interested. Just [...]

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PeerIndex and the Independent tells us nothing about Twitter

16 February 2011

I’ve been in two minds to blog about the scourge of ‘who is important on twitter’ answers but am moved to do so today by the collaboration between the Independent newspaper and PeerIndex. The reason why I’m moved to blog is that whilst both participants say that tools like PeerIndex and Klout aren’t perfect, they [...]

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Why don’t I get any business from Twitter?

16 February 2010
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Have you seen a twitter profile like this? A perfectly turned out twitter profile page, co-ordinating background, company logo as picture, link to website, profile text. Everything in place. Following anything from 100 to 2000 people. Followers – a hundred at most. Every tweet (or message) on the page is a keyword loaded call to [...]

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Twitter is a Waste of Time

10 February 2010
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Your employees can waste a lot of time on twitter – right? Well of course they can. One of the architects whose practice I managed employed a school leaver for six months as a receptionist. She dressed well, spoke well and was well mannered, but she spent every moment she could, talking to her friends [...]

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Social Media in Construction – some great presentations

4 February 2010

More and more construction professionals are starting to investigate using Social Media tools for marketing and collaboration, and this was reflected in yesterdays Emap Construction Marketing Training day where we saw great presentations on blogging, linkedin and facebook (and a reasonable one on twitter) plus really thought provoking discussions on twitter and in the room. [...]

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My Holy Trinity of Social Media Platforms

7 December 2009

I use ‘Social Media’ primarily for networking – finding new contacts, growing relationships with the right ones and then helping develop business opportunities for each other. Earlier this week I was asked about the applications I thought one should keep up with, and it prompted me to write a reply which I’d like to share [...]

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