Posts tagged as:

Strategy

What is different about marketing with social media?

1 February 2012
Thumbnail image for What is different about marketing with social media?

Many of my clients for consultancy services have been asking me the same questions. Why aren’t architects downloading our information? Why aren’t people visiting our website? Why aren’t they coming to our events? There are two main reasons why this might be. Firstly because they don’t know about you/it/them; Secondly because they aren’t interested. Just [...]

4 comments Click to read more: →

Using Linkedin Properly – Chelmsford Womens Referral Network

28 September 2010

Tomorrow I’m giving a talk to the Chelmsford Women’s Referral Network, a group of professional women organised by Judy Day, a solicitor at Prettys, Kirsten Woodgate, previously of Lloyds Banking Group now KLW Business Evolution and, Joanna Hamblin director at Bird Luckin Chartered Accountants. The group aims to give professional women working in Chelmsford the [...]

2 comments Click to read more: →

Seven First Steps in Twitter – 1: Strategy

8 September 2010

So what do you want to use Twitter FOR? In its purest form I find that twitter is good for: Listening Being Human Talking to People Linking to other things on the Web There is also a longer ‘what is Twitter useful for’ post here, looking at the question in more detail. All the uses [...]

2 comments Click to read more: →

14 Reasons Why People are Sharing Stuff Online (and why you should too)

25 June 2010

What is Sharing Online? Wherever you are on the internet, there are a myriad of sites and platforms which are all in essence a means of publishing material (or ‘content’) for other people to read, comment upon and share onward. Some of these platforms are illustrated in the Conversation Prism by Brian Solis and JESS3. [...]

2 comments Click to read more: →

Using Pull Marketing on Linkedin – don’t be Pushy!

27 May 2010
Thumbnail image for Using Pull Marketing on Linkedin – don’t be Pushy!

Last time I defined Push and Pull Marketing in this way: Push marketing is when the customer doesn’t want your product or service. Pull marketing is when the customer does want your product or service. Now lets look at a couple of social tools. These tools put a greater number of people in touch with [...]

4 comments Click to read more: →

Pull Marketing – what it is and how to use it

26 May 2010
Thumbnail image for Pull Marketing – what it is and how to use it

Many people who don’t like networking on the internet won’t use it because they are concerned that it wastes their time. If you want to make sure you don’t waste anyone’s time, and instead become a trusted contact of everyone you know, and get business out of online networking, then it is essential to learn [...]

11 comments Click to read more: →

The most difficult hurdle is people answering back

1 March 2010
Thumbnail image for The most difficult hurdle is people answering back

If you’re an enthusiast for the new social media tools it will be obvious that social media is about conversations. Of course it is, and isn’t it great? But the conversation is the very thing which frighten many organisations and businesses. Conversations are scary. If you write a critical or inflammatory journalistic piece, you may [...]

2 comments Click to read more: →

Using PR Effectively in your Marketing Strategy – #SMAEC

8 February 2010

After the success of the Emap Social Media Training day I was enthusiastic about the Construction Marketing Conference which followed. I wasn’t disappointed. It was a varied day including speed networking, a ‘dragons’ den’ type pitching session and a series of very well informed speakers, together with an audience 80% new from the day before. [...]

1 comment Click to read more: →

How to get started online – Market Research

9 December 2009
Thumbnail image for How to get started online – Market Research

I wonder why you are led to look at coming online? Just like me, you were probably invited by someone else. Perhaps that person is one of your target audience. If so, you need to be online too. But hold on a minute. Rather than follow blindly onto a particular platform like twitter or Linkedin, [...]

2 comments Click to read more: →