Posts tagged as:

Strategy

2013 Training Programme Update: Strategy, Linkedin, Twitter

4 March 2013

Here are the dates and details of further training sessions this year. Social Media Strategy in a (half) Day Monday 11 March – As the February session went so well we’ve squeezed in another date at Herman Miller. More Information and Booking Here: Linkedin for Professionals Workshops Thursdays 21 March, 16 May, 11 July at Herman Miller [...]

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Linkedin Training – Turning off the Noise

13 March 2012

I’m putting together the final elements of my Linkedin Workshop materials at the moment, and dealing with one of the burning questions people often ask; How do I Turn Off all that Noise? This question can take other forms, such as: “I keep getting emails from people I don’t know” “I don’t read the updates [...]

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Doing Marketing in a Digital World by @allisterf at @CapitalCardiff

29 February 2012

Here’s a great presentation by Allister Frost, head of Digital Marketing Strategy at Microsoft. The presentation was given today at the Capital Cardiff Conference which was run by Cardiff Council alongside South Wales Chamber of Commerce. I hope he comes over to East Anglia soon. Capital Cardiff Keynote – 29 Feb 2012 View more presentations [...]

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Working with social media is getting people together where both win – #SMWdna Podcast

10 February 2012

On Tuesday I was interviewed by Bernie Mitchell and Emily Breder in advance of Social Media Week and the conference they are organising on 16th February on behalf of NRG Networks, ‘Making Social Media part of your DNA‘. Bernie and Emily asked me some tough questions and it was interesting to look back on how [...]

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What is different about marketing with social media?

1 February 2012
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Many of my clients for consultancy services have been asking me the same questions. Why aren’t architects downloading our information? Why aren’t people visiting our website? Why aren’t they coming to our events? There are two main reasons why this might be. Firstly because they don’t know about you/it/them; Secondly because they aren’t interested. Just [...]

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Using Linkedin Properly – Chelmsford Womens Referral Network

28 September 2010

Tomorrow I’m giving a talk to the Chelmsford Women’s Referral Network, a group of professional women organised by Judy Day, a solicitor at Prettys, Kirsten Woodgate, previously of Lloyds Banking Group now KLW Business Evolution and, Joanna Hamblin director at Bird Luckin Chartered Accountants. The group aims to give professional women working in Chelmsford the [...]

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Seven First Steps in Twitter – 1: Strategy

8 September 2010

So what do you want to use Twitter FOR? In its purest form I find that twitter is good for: Listening Being Human Talking to People Linking to other things on the Web There is also a longer ‘what is Twitter useful for’ post here, looking at the question in more detail. All the uses [...]

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14 Reasons Why People are Sharing Stuff Online (and why you should too)

25 June 2010

What is Sharing Online? Wherever you are on the internet, there are a myriad of sites and platforms which are all in essence a means of publishing material (or ‘content’) for other people to read, comment upon and share onward. Some of these platforms are illustrated in the Conversation Prism by Brian Solis and JESS3. [...]

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Using Pull Marketing on Linkedin – don’t be Pushy!

27 May 2010
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Last time I defined Push and Pull Marketing in this way: Push marketing is when the customer doesn’t want your product or service. Pull marketing is when the customer does want your product or service. Now lets look at a couple of social tools. These tools put a greater number of people in touch with [...]

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Pull Marketing – what it is and how to use it

26 May 2010
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Many people who don’t like networking on the internet won’t use it because they are concerned that it wastes their time. If you want to make sure you don’t waste anyone’s time, and instead become a trusted contact of everyone you know, and get business out of online networking, then it is essential to learn [...]

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